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Overview

A business coach lacked time to consistently produce branded content on LinkedIn and Instagram. Their inconsistent posting limited audience growth and reduced engagement.

Services Offered

- AI- generated content ideation and writing
- Platform-optimized post formatting and scheduling
- Engagement monitoring and weekly analytics reporting

Project Scope

Created a branded AI ghostwriting system that generated post ideas and wrote content aligned with the coach’s tone and voice. Automated post scheduling via a tool like Buffer, plus sent weekly performance reports summarizing reach, engagement, and content optimization insights.

Technologies & Tools

- OpenAI GPT-4 API
- Custom brand tone vector store for voice consistency
- Buffer and Zapier for scheduling
- Google Data Studio for analytics dashboard

Results

- 250% jump in LinkedIn engagement within 60 days
- 1200 new followers acquired organically over 3 months
- 5 inbound client inquiries per week (organically)

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