Overview
A mid-sized renovation firm had many enquiries but lacked a consistent follow-up process. Sales opportunities were lost due to slow response times and inconsistent lead engagement.
Services Offered
- Automated multi-channel nurture sequences via email and SMS
- Lead scoring based on engagement and qualification
- CRM synchronisation and automated alerts
Project Scope
Built and deployed a 14-day nurture funnel that triggered personalised follow‑ups via email and SMS based on prospect actions. Implemented lead scoring to flag high-intent prospects and prioritize outreach by the sales team.
Technologies & Tools
- Twilio SMS API
- Mailgun for email automation
- Make for campaign automation
- Zapier integration
Results
- 32% uplift in conversion from leads to sale
- Average response time dropped from 48 hours to 5 minutes
- £48000 in additional revenue within 90 days due to improved lead generation